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📈 How investing works · Lesson 28
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Bull markets vs bear markets

Why investors call markets 'bull' or 'bear'.

The idea

Investors use two animals to describe the market. A bull market is when prices keep climbing and people feel good — think of a bull charging UP with its horns. A bear market is when prices fall a lot and people get scared — like a bear swiping DOWN. Both are normal, and they always take turns. 🐂🐻

Words to know

Bull market
A stretch when stock prices keep rising and investors feel confident.
Bear market
A stretch when stock prices fall a lot (usually 20%+) and investors feel scared.
S&P 500
A list of about 500 of the biggest US companies, used to measure how the market is doing.
All-time high
When a price is higher than it has ever been before.
Time horizon
How many years until you need the money — a longer horizon means you can ride out drops.

Try it — no account needed

Match each market sign to whether it's a BULL or BEAR market.

0 / 4 matched

In the full lesson

  1. 1Match the pairs

Vine has 107 lessons like this one, each written three ways so a 7-year-old and a 17-year-old both get a version that fits.

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